At The Southern Rose, we offer unique monogram apparel and accessories. We’ve curated a collection of beautiful options for you to choose from when designing custom gifts or custom apparel. We offer trendy colors and monogram styles to make it easy for you to personalize our stylish clothing and apparel! When you’re shopping for the perfect comfortable weekend t-shirt, cozy sherpas, fun accessories, or even the perfect custom gift for a loved one, you can find it at The Southern Rose. We have many options to choose from, and we’re always able to help you find what you’re looking for.

With both an online store and a retail store, you have the option to shop in whichever way is most comfortable for you! Our retail location has unique pieces you won’t find anywhere else. You’ll also be able to try things on before you buy them. Shopping this location is a great way to get a taste for The Southern Rose boutique style, and we’d love to meet you in person!

Shopping our online boutique offers you the same opportunity to find the perfect piece of apparel, accessory, or gift every time. Our online boutique gives you a convenient way to find what you’re looking for and have it shipped right to your door without ever having to leave your house!

With our affordable prices, huge selection, and excellent customer service, you’ll always have an enjoyable shopping experience. We’re always here to help and will be able to provide you with great advice on the perfect monogrammed products and custom apparel and gifts!

Oh, and we offer free shipping on all orders over $75!

Our History

My name is MacKenzie (Bowden) Knierim. I am the owner, buyer, and CEO of The Southern Rose, which makes me sound a lot fancier than I really am. I began in the retail sector (specifically gift) as a young high-school student working for a local gift shop. I wasn’t 100% sure of the degree I wanted but knew I loved meeting people and helping them find unique items for gifts or for themselves. After high school, I headed off to continue playing softball at William Woods University in Fulton, MO. While attending WWU, I studied Business Management with concentrations in Marketing and Advertising. I completed my Masters in Business Administration through WWU in 2015.

After graduating in 2014, I began working for Veterans United Home Loans in Columbia, MO. 

On the side, I ran a small shop many of you remember as “Wild Rose.” It’s hard to believe this crazy, big dream of mine began in my parent’s basement while I milked out the “free rent” as long as possible. Ah, the good ‘ol days! ;) 

The Southern Rose Monogram & Gift opened in August 2016 - after years of hard work and research. In all honesty, we thought we knew what we were doing then.... but we've learned A LOT along the way. I (MacKenzie) got married in 2017, had my son Knox in early 2019, and then expanded and opened our baby store Rosebuds later that year. We added another new addition, my daughter Kramer in 2021. Between the two stores and the two kids, you could say the Knierim family is busy. We are so grateful to each of our shoppers that come by the storefront or make a purchase online. You truly are the best! If you're in the area, come see us soon! If you're not, make a trip - we promise you'll love what you find here and in our children's store, Rosebuds

- MacKenzie